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Expert Fashion Industry Business & Marketing Operation Consulting
I was approached by a family partnered with a well-known artist with an exciting vision to launch a fashion graphic tee line in New York City. They sought my expertise to help them establish a strong foundation for their new brand, combining artistic flair with a business strategy that could scale. I worked closely with them to create a comprehensive business and marketing plan to guide them from concept to execution.
The first step was building a robust e-commerce platform, which would be the cornerstone of their online presence. I also created marketing materials, including line sheets, to present their designs professionally and visually compellingly. Public relations efforts were integrated to ensure the brand’s launch would significantly impact the competitive fashion industry, positioning the line as a must-have in the market.
Beyond the creative elements, I managed vendor and sponsor relationships, ensuring smooth operations and securing crucial partnerships to help fund and support the brand’s growth. I also took charge of fashion show and event management, organizing key moments to generate buzz and draw attention to the collection. To support the brand’s growth, I provided business coaching to help guide their decision-making and strengthen their operational strategies.
I also guided wholesale distribution and warehouse management, ensuring the brand could fulfill orders efficiently as it expanded. Implementing the GS1 barcode system allowed for streamlined inventory management and sales tracking. Additionally, I coached the team on collection designs, managed product sampling, and oversaw the product production process to ensure the designs met the highest standards of quality and consistency.
Throughout the process, I served as a B2C and B2B sales coach, providing lead management advisory and ensuring sales efforts aligned with their goals. I also set up operational processes and systems to optimize workflow and ensure scalability. This comprehensive approach helped the brand successfully launch and gain traction in the competitive fashion market.
- Dannet Botkin, Business & Marketing Consultant