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Michelle Perry, a passionate real estate professional, approached us to enhance her online presence and grow her business. We began by creating a new website equipped with IDX integration and Zillow feeds, ensuring the site automatically pulls the latest listings for potential buyers. Along with these updates, we optimized the website with fresh, SEO-focused copy to improve its visibility and search rankings.
Recognizing the importance of a strong brand identity, we rebranded Michelle's social media profiles, ensuring a cohesive and professional image across all platforms. We also created any missing social profiles and standardized them with the new brand. We designed a new logo and developed a comprehensive brand guide to elevate her brand further. We produced key sales materials, including business cards, rack cards, and social media covers to align all her marketing materials.
In addition to the visual rebranding, we produced engaging video reels showcasing homes and lots for sale, designed to capture the attention of potential clients. We also analyzed Michelle’s existing social media presence and provided a one-month content calendar and tailored tips and suggestions to ensure consistent and strategic posting.
A thorough digital audit followed, where we reviewed Michelle’s entire online footprint, fixing broken links and ensuring brand consistency across all web platforms. This audit directly contributed to an immediate increase in her social media following, boosting engagement and expanding her reach.
"We love helping female entrepreneurs rise to the next level and succeed." - Dannet Botkin, Founder and CEO of Designs Group Consulting. At DGC, we believe in empowering women to take charge of their business success, and we’re committed to helping our clients thrive.