Village Villas Success Story
Designs Group Consulting has served as Village Villas Vacation Rental’s Chief
Marketing Officer (CMO) for the past 10 years. During this time, Designs Group
Consulting’s leader, Dannet Botkin, developed and executed comprehensive marketing
strategies, establishing Village Villas as a leading vacation rental company in Hot
Springs Village. From the outset, the focus was elevating the brand, increasing
bookings, and expanding operations through innovative and tailored solutions.
A standout initiative was creating their social media program, spotlighting available
rentals, and keeping potential guests engaged and informed. The marketing efforts
extended to digital ad designs and e-newsletters, ensuring a dynamic and active online
presence. The website was designed and maintained to deliver a user-friendly
experience that streamlined bookings while displaying the unique properties and
amenities. In addition, business coaching helped Village Villas refine their operations
and create plans for sustainable growth.
The branding efforts included a logo revamp, branding management, and creating print
ads, email marketing campaigns, digital ads, social ads, and billboards, all of which
enhanced the company’s visibility. Expertise in media buying ensured optimal
advertising placements to reach the right audience. Professional photos and videos of
homes and the surrounding community highlighted the lifestyle and amenities of Hot
Springs Village, further enticing potential guests. Beyond marketing, Designs Group
Consulting facilitated the commercial real estate search for a rental home laundry
facility, supporting the company’s operational efficiency.
This comprehensive and strategic approach helped Village Villas Vacation Rentals grow
and thrive in a competitive market. Designs Group Consulting played a pivotal role in
their success through innovative marketing strategies and operational support,
cementing their reputation as a trusted and respected vacation rental provider.
“Dannet Botkin and her company, Designs Group, are a game changer for small
businesses.” – Kurt Hogaboom, Ph.D. – Owner, Hot Springs Property Management,
LLC dba, Village Villas Vacation Rentals